Most cost effective way of Web Marketing

It's all about how to optimize keyword selection and short description on the Ads, you may get most advantage of using Google Adwards as powerful marketing tool at minimized cost.

For keywords trends in Google, Google Trends may help you, to see which keywords are popular and which keyword is most appropiate among similar words and to find niche keywords out related to your webpage (landing page).

To save more cost in using Google Adwords advertisement program

combine with hosting plan which offer coupon

For not yet Googel Adwords users, there are several webhosting companies who offer coupon for Google Adwords. So, you may check your server hosting company's website.

As Search Engine Marketing approach, there are several types. One of them is paid listing in a Search Engine, and the other one is exposed as an advertisement in a search engine searched result pages and affiliated webpages / weblogs with the search engine(s).

As other style of marketing & advertisement on the internet (without including contract base particular advertisement in a website), affiliate program is common.

If you have a budget for advertisement in the internet, only after trying both types of ads system you may know how the systems should be combined or selected one when the performance with each program was analyzed for certain period.